What makes a good infographic? Well, obviously it has to communicate. Communication is central to graphic design, which is why I subscribe to Ohio State's nomenclature and prefer to think of it as "visual communication design." I read an article last week condemning infographics as a whole for not providing more accurate or thorough data, and that's not the point. Infographics are meant to be seen quickly, with the most important chunk of information understood within moments. They should also have a second, maybe even a third tier of information that provides more clarity the deeper you dig. But they're not meant to replace spreadsheets, or peer-reviewed articles. They're meant to increase awareness and affect understanding. They also must look nice, but above that, their style should be relevant to the data being shown.
One of the great things about having a wife who is a musician is that it provides an endless stream of fun project opportunities for me. Case in point: her school, Bemidji State University, recently formed two electronic music ensembles; one for faculty, one for students. The faculty are having a blast with their group, which should be evident by its name -- the Midiots. Electronic instruments (EWI, Malletkat, Wavedrum, etc.) are secondary instruments for all of them, and they've had to arrange most of their own music, so it's given them free rein to experiment and have fun. I tried to reflect this playfulness in my poster for their upcoming performance on campus. Also, I depicted the members of the faculty ensemble in 8-bit, so I should probably get some extra nerd points. See more poster design projects here.
I've been a pretty big band geek all my life. Now, I'm old, and the opportunities for band geekery are more limited. But my college friend Casey is now the Director of Athletic Bands at one of my alma maters, the University of New Hampshire, and as alumni ourselves, we recently conspired to create some new T-shirts for the annual Alumni Band members who perform at homecoming. I haven't been able to attend homecoming for 5 years or so, but this way I felt like I was there in spirit. The front of the shirt features the band's uniforms over the years, starting with the old ROTC band uniforms from the early 20th century, and progressing through to today (Casey and I once donned the white-jacketed uniform, second from right). The UNH logo recedes into the background like yard lines on a football field. The back of the shirt uses the final lyric fron the school's fight song. Sadly, it snowed, so the alumni were wearing winter coats, but the shirts were still well received!
You can order a print, framed print, or canvas print of this design here.
This is where we post news, announcements, product launches, and musings on the design process. All posts written by Erik Evensen unless otherwise noted.
From the blog: