The Found Footage Festival is a one-of-a-kind event that showcases footage from videos that were found at garage sales and thrift stores and in warehouses and dumpsters across the country. The FFF's lineup of video content is always changing, but it is always eclectic, always absurd, and always taken out of context for comedic value. The show's brand identity and all related graphics depend on this storm of eclectic creativity, essentially allowing them to re-brand themselves for each tour or DVD release.
With the graphics for the FFF, attention is placed on found objects and textures, and combines the scavenged, DIY aesthetic of Found Magazine with a tongue-in-cheek sensibility that features the show’s emphasis on comedy. For these projects, the brand guidelines are staggeringly short. A blue and gold color scheme is often (though not always) used, and the typeface Officina Sans gets leaned on quite heavily. Beyond that, the FFF brand is built on found objects, unusual materials, and just a bit of grit and grime (for flavor).
The FFF has toured across the US, Canada, and the UK and appeared at the HBO Comedy Festival and the Just For Laughs Festival in Montreal. It has been featured on National Public Radio, Jimmy Kimmel Live, and G4 TV’s Attack Of The Show, and has been named a critic’s pick in dozens of publications, including The Village Voice, Los Angeles Times, San Francisco Chronicle, AVClub.com, The Stranger, and The Chicago Tribune. Co-hosts Nick Prueher and Joe Pickett have written for The Onion and Entertainment Weekly, and have production credits with the Colbert Report, The Late Show with David Letterman, and Mystery Science Theater 3000. > Visit foundfootagefest.com
“We have been working with Evensen Creative since 2006, producing screen graphics, logos, web graphics, ad campaigns, packaging, and several products for sale in our merchandise store. Erik is able to see the big picture, and can produce just about any stupid idea we come up with. He’s really great to work with.” —Nick Prueher, host/curator