Originally headquartered in Bemidji, MN, Strengths Strategy is now based in Minneapolis, with associates located worldwide. Strengths Strategy is a global consultancy that is dedicated to unlocking strengths to engage people and transform organizations. It leverages whole-person, experiential, transformational learning, both in the classroom, and through 1-on-1 coaching to help individuals discover, develop, and actualize their strengths in ways that increase personal effectiveness. Strengths Strategy makes use of well-researched instruments and assessment tools, as well as a one-of-a-kind coaching methodology which helps individuals discover their unique Strengths Strategy, and assists them in designing a strengths development action plan.
The Strengths Strategy identity is grounded in the ideas of personal growth, forward movement, progress, and group dynamics. The arrow shape presents growth and movement, while the inside the arrow is comprised of human figures. The central figure is the growth agent, but its two companions are being swept up in the same momentum. Additionally, the textured background is made up of plus signs, adding a subtle nod to the idea of positivity. The typeface Gotham was chosen due to its open, friendly, yet powerful nature.
Strengths Strategy regularly produces diagrams, illustrations, and information graphics to help communicate its concepts to its trainees and participants. These pieces are developed using an intensive collaborative process with the Strengths Strategists, with quantifiable data collected from its workshops and research sessions. Visit them online at www.unlockingstrengths.com